Online Film / TVC
France 5 is a public television network in France, the channel concentrates almost exclusively on factual programming and documentaries. How do you create a trailer for a documentary about a truth so disturbing it sounds made up?
In the US, some adoptive parents advertise their children online to find them new families when things don’t work out. It’s called “re-homing.” Yes, really.
To promote France 5’s documentary Disposable Kids, we created a trailer that starts innocently enough: a kid looking for another kid to spend the afternoon with. But this fairly mundane scene from daily life will take a rather unexpected turn.
"Rehoming" / Online trailer
In less than 3 days, the Trailer garnered over 500K views on France5’s Facebook page. Most viewed, liked, commented and shared video of France5 social media history.
