Fashion / Art Direction
Soöruz, a French brand of alternative surfwear, retakes the floor with a new campaign.
In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. Breaking all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action. Once again, with Soöruz: it's ballsy.
