Integrated Campaign / Social activation / VR Experience
Orange is sponsor of the EuroEUFA2016 but the sponsorship competition is tough.
As "big brands focus on star players", we created a campaign where the Football fans become the real stars of the competition. So we launched the biggest football fans recruitment campaign to seek for the best.
But to be sure we recruit the "Fan's cream" we need to hire a specialist to be the boss of the center of recruitment, someone who knows stadiums and fans...
As "big brands focus on star players", we created a campaign where the Football fans become the real stars of the competition. So we launched the biggest football fans recruitment campaign to seek for the best.
But to be sure we recruit the "Fan's cream" we need to hire a specialist to be the boss of the center of recruitment, someone who knows stadiums and fans...
