Outdoor / Promo Activation / Best use of media
Let’s face it, staying home hits differently when “home” is a tiny apartment
with no terrace in sight. While lockdown slogans like #StayAtHome flooded the streets, Noblex saw the ones making the real effort:
those waving to the world from a balcony or a cracked window.
with no terrace in sight. While lockdown slogans like #StayAtHome flooded the streets, Noblex saw the ones making the real effort:
those waving to the world from a balcony or a cracked window.
So, to salute their sacrifice, the brand rolled out a bold idea exclusive discounts revealed only on the rooftops of buses roaming Buenos Aires. Because if your sky view
is a bus roof, it might as well come with a good deal.
is a bus roof, it might as well come with a good deal.
