Real Time ad / Activation
Popeyes turned internet absurdity into fast-food art, duct-taping its iconic chicken sandwich to a canvas and pricing it at $120,003.99 during Art Basel Miami.
A perfect parody of the contemporary art world, the stunt hijacked culture in real time by proving that in 2019, a chicken sandwich could be as valuable, viral, and talked about as any gallery masterpiece.
"Popeyes turned its Chicken Sandwich into a $120,000 Art Basel artwork."
Fox Business
Fox Business
