Brand design / Product identity / Integrated campaign
This was the relaunch of the Stella Artois Noire beer. An Instagram feed is also more interesting in Noire & White, so we made each Stella Artois' post look like a noire movie poster that hid special content. We also created prints and posts to help people make their meals more interesting suggesting dishes and desserts to pair the special flavor of the new Stella Artois Noire.
The campaign got 170M impressions and sales increased by 82%.
One week after the launch, there were no more Stella Artois Noire in any store!
Finalist Premios Martín Fierro film category DIENTE CCA.
The campaign got 170M impressions and sales increased by 82%.
One week after the launch, there were no more Stella Artois Noire in any store!
Finalist Premios Martín Fierro film category DIENTE CCA.
